HEREFORDSHIRE

MEANS

BUSINESS

CONFERENCE

 

Friday 9th November 2018
09:00 - 15:30

Three Counties Hotel, Hereford

Programme
09:00-10:00


Registration & Networking


10:00-10:05


Welcome


Herefordshire Means Business
Keynote Speakers   

10:05-10:45


Networking in the 21st Century Successfully


Stefan Thomas, The Networking Retreat


10:45-11:25


The Magical Marketing Mystery Machine


Robin Waite, The Fearless Business Coach


11:25-11:35


Q&A


11:35-12:05


Coffee Break


12:05-13:05


Build a Digital Marketing Plan


Patrick Cutliffe, Google Digital Garage


13:05-14:00


Lunchtime and Networking



Session 1 Workshops      


14:00-15:00


Know Your Business Data


Patrick Cutliffe, Google Digital Garage


14:00-14:30


What ‘Making Tax Digital’ means for your business


David Bradley, Haines Watts


14:00-14:30


Making Your Brand Work


Robin Waite, The Fearless Business Coach


Session 2 Workshops        


14:35-15:05


Business Growth/Business Development


Jason French, Business Doctors Hereford


14:35-15:05


‘People or Process’ – An introduction to Lean


Andy Conway, Hoople


Session 3 Workshops        


15:10-15:40


Finding Funding and Support for Your Business


Lyndsay Francis – Marches Growth Hub


Charlotte Thomas – Hereford Business Solutions Centre brought to you by the University of Wolverhampton


Nadine Kinsey – Business Growth Programme


15:10-15:40


DIY video marketing with your phone


Mark Bushkes, Bushkes Photography
 

A FREE invitation to all business owners, employees and start-ups to attend the Business Conference where you can learn, network and develop your business.

 

We are delighted to confirm the keynote speakers include:

  • The Power of Google with Google Digital Garage

  • Networking in the 21st century successfully with Stefan Thomas, author of three Amazon bestsellers

  • The Magical Marketing Mystery Machine with Robin Waite, The Fearless Business Coach

 

Attending this event you will:

  • Discover how to join up real life networking and social media to get real results, instantly. Stefan will explain how you can make a massive difference to your sales results by changing the way you think and approach your networking.

  • Find out from Robin Waite to productise your services, so that you can grow your business, attract more clients and make more money efficiently.

  • Have the opportunity to attend the seminars, ask questions to the speakers, and network with like-minded businesses.

 

 

Following the keynote speakers, are focused practical workshops:

  • Google: Know your business with data - understanding Google Analytics

  • People or Process - An introduction to Lean

  • Finding funding and support for your business

  • DIY video marketing with your phone

  • IT for Small Business

  • What 'Making Tax Digital' means for your business

  • Making your brand work for you

This event gives you the unique opportunity to spend the day networking and talking to Google and other business experts.

 

Entrance is FREE to the Conference and Exhibition Hall

 

We do also have a Gold VIP package which includes:

  • Priority to the Conference and Exhibition Hall

  • Lunch and Refreshments

  • Professional headshot photo

  • Goody bag

£20 only including vat

 

Spaces are going fast, so please make sure you don’t miss out and book your place now. If you are interested in an exhibition stand for on £85+vat please download the booking form or send an email to rich@hmbiz.co.uk

The Power of Google with:

Networking in the 21st century, successfully
with Stefan Thomas, author of three Amazon bestsellers

 

How to join up your real life networking and social media, to get real results, instantly. In this short and packed seminar, Stefan will explain how you can make a massive difference to your sales results by changing the way you think about, and approach your networking.

 

Stefan Thomas is the author of three Amazon bestsellers - Business Networking for Dummies, Instant Networking and Win The Room. He trains all sizes of business in networking and social media skills and is trusted by the likes of Lloyds Bank, Telecom Plus Plc, BNI, 4Networking, the Chartered Institute of Management Accountants and others to advise them on networking.

 

His books are endorsed by Brad Burton, founder of 4Networking; Gary Turner, co-founder and UK MD of Xero the accountancy software; Dr Ivan Misner, founder of BNI Worldwide and a host of others. Stefan speaks all over Europe on the subject of networking and is thrilled to be returning to the HMB conference in 2018.

The Magical Marketing Mystery Machine
with Robin Waite, The Fearless Business Coach

Everyone I speak to is struggling with marketing and generating leads for their business. And instead of REAL marketing, they are spraying marketing shi*t all over prospects without even realising it. Do you consider these any of the tools below to be "marketing": Your website / YouTube videos /  Instagram? Email Marketing / Blogging / Networking / Twitter / Flyer/Leaflet Drops / Facebook Ads? If you do, then you're wrong. These are simple tools we use to build brand awareness. Marketing is completely different.

The talk will cover:

  • What marketing really is

  • How to carry out proper market research on your target market

  • Why consistency is key in running successful marketing campaigns

  • How EVERY small business measures the wrong Key Performance Indicator in sales and marketing

  • How being brave in your marketing message will help you stand out

  • How to grab a prospect's attention and write engaging content which gets people to act

  • Why it's important to build systems and automation, which leads to a 10x increase in conversion rates when done properly

  • Not only why you should be re-investing a significant proportion of your revenue on marketing activities but HOW MUCH you should be spending on those marketing activities, and also which marketing activities you should spend it on.

 

Robin Waite, author of Online Business Statup and Take Your Shot will coach you on how to productise your services so that you can: - Grow your business - Attract more clients - Make more money

DIY video marketing with your phone

Mark Bushkes

In this fascinating and engaging talk, Mark will demonstrate the power of using video in your marketing, tips on how best to shoot and edit great footage using your mobile phone. Combining photography and videography with a post graduate degree in marketing, Mark has a vast amount experience and skills for creating exactly the right media for your message and brand.

‘People or Process’ – An introduction to Lean

 Andy Conway

This presentation will provide you with an insight into Lean and help you to discover why organisations often fall into the trap of blaming people rather than process. Andy has over 18 years' experience in training, continuous improvement and applying Lean principles for public and private sector organisations.

What ‘Making Tax Digital’ means for your business

David Bradley

HMRC are digitalising the tax system with the first new obligations for VAT coming in April 2019. Will your business be ready? David Bradley is an accounting technology specialist at Haines Watts working with clients to streamline business processes and prepare for MTD.

We also have more focused practical workshops during the day including the following:

  • Google: Know your business with data - understanding Google Analytics

  • People or Process - An introduction to Lean

  • Finding Funding and support for your business

  • DIY video marketing with your phone

  • Business Banking and applying for funding

  • What 'Making Tax Digital' means for your business

  • Making your brand work for you

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